7 Awesome SEO Tools and Plugins to Take Your Business to a New Level

Search engine optimization, or SEO, is a major factor in most online marketing. It involves staying ahead of the analytic trends to make sure that your site continues to rank highly even when search algorithms change. Here are 7 SEO tools you should look into. SEMrush...

7 Logo Tips You can Use from the Most Successful Companies

Creating an impactful, inspiring and memorable brand logo is no easy task. What may appear as a simplistic design is actually a complex tapestry of brand personality, refined color optimization and appropriate stylistic choices. Although mastering the art of logo...

How to Create a Company Persona

Crafting a company persona means establishing and leveraging all communications upon an explicit set of emotional and professional characteristics. Ultimately, a company persona influences not only your unique voice and value, but how customers feel and perceive your...

The Importance of Branded Packaging for Your Business

You’ve come up with a clever catch phrase, you’ve put it on a shirt, and you’ve set up an online shop – because after all, your intention was to sell this stuff, and not to use it as insulation for your treehouse. People saw your stuff, and liked it, either because...

How to Build Your Shop’s Brand the Right Way

Branding tips might seem like a dime a dozen. After all, you probably already know that you need to create your logo, use it far and wide, and spend the majority of your advertising dollars targeting a specific audience. Is this enough to really help you build a...

Why Your Blog Plays Such a Large Role in Your Branding

Many people underestimate the value of a blog when it comes to converting traffic into sales. Just as many people tend to ignore the fact that a good blog is one of the best marketing tools you can possibly have. If you develop it appropriately, your blog becomes...

11 WooCommerce SEO Tips to Improve your Website’s Visibility

Search engine optimization, or SEO, can make the difference between success and failure for an online store. If you use WooCommerce, you already have a lot of ways to improve your SEO using WordPress. Keep the following WooCommerce SEO tips and plugins in mind to help...